Designing the Moment: From First Impression to Conversion

http://www.peachpit.com/hoekmanvideo - In the moments when users first experience a new Web application, it's vital they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long it might take to get up to speed. In this video, Robert Hoekman shows you the design elements that will help your users do exactly that.