What is Strategic Marketing Plannin1

Opinion: After read the document a learned that the strategic marketing plan is very useful in a business, that's why companies must do this plan because it would help them to increase their profit and their efficiency trough the market.

*How do I apply this to my television set of my program?
Doing a strategic marketing plan annualy, to see how the program is doing, to detect what my competitors are doing and based on it, improve mine. Is an opportunity for the business to make the program more efficiency and be one of the best one, because we will working hard on it thanks to the marketing research and the strategic marketing plan that we would do annualy.

*How do I apply this to my cluster?
Well, my cluster is about tourism, and I would apply this to my cluster basing my investigation on the steps that strategic marketing plan requires. Then it would help me to notice if it need more information, if it is completed and to improve what my cluster need to improve to be efficient.

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Companies are allways facing the challenge of a very competitive market share.In order to have a sucessful product they should make a strategic marketing plan,if they want to exist in the future.
First they have to look back on the mision and objetive of the company,then they have consider the customer`s wants and need in order to take a good marketing decision.
Is important to make a good segmentation plan in order to satisfy the customers and to make a test of the risk that the company is taking.

Companies should contract a marketer expert to make a short and long term plan,but also taking the consideration of the day-to day- expectations.

I will applied this knowledge in the next projects by first using the customer database to know what they want and this will help me decide what kind of project proposal I will take for the tourism cluster.In this documents I realyze that apart of the marketing mix and the planning steps I have to take in cosideration the social enviroment,budget,product profile and marketing communication plan.

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well, every company they use an emergency for strategic marketing they dont know if they are had made the best and they had not studies deeply the situations that can affect the company by several years. The important things to doing strategic marketing is looking the point of view of the customers.


Set TV:
I can made it by the tactical marketings plans like: using motivations, analyzing the advantage and disadvantage, innovations, different style that I can distinguish from others, viewing the opportunities that i can have. The most important thing is to create a program that might be more attractive to both change the common way that others have, so more and more innovating.

Cluster:
The principal idea is create or innovate somethings that other places they don`t have, like the hotel. In Panama, they have a lot of hotel that every tourist they came to panama to stay to visit places but many of the hotel they have the same style, form, mood and they don`t have creativity to do other things more different that can distinguish with the other. Creating attractive places that can motivate the tourism by analyzing the customer`s point of views.

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profe again se lo deje en su mail no puedo ponerlo por aqui :s

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No me sale mi comentario en este articulo

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Ok. we can analyze our strategic marketing plan using this:
-What needs or problems cause customers to consider buying from our company?
-What improvements in the customer's personal or business life can we enable or improve?
-Which customer market segments are attracted to our company or products?
-Which customer motivations or values lead people to decide to purchase our products?
-What changes or trends in our customer base are affecting their general interest or attraction to products like ours?

A solution for the consumers marketers we can use the demographic,geographic segmentation and also psychographic segmentation that can help us. But remaining the quality of the product, if we do not use a marketing plan, it's possible to loose a lot of opportunities that we can take it to improve the marketing of a business.

We have to follow the marketing plan process step by step.. analyzing developing etc. so we can be successfull in the future.

Thank You.

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Is an Excellent Document for people that are in trouble with their own business.. =)

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I think that strategic marketing plan is very important in business world because this is a form of organization that permits strategies and form of management in a company.
You must analyze the segment of the market that is very important to know what the consumers prefer.
A company should be organize in their strategies, in their products or services that they offer, and evaluate the consumer acceptance that is the most important step, because this shows you if the people really like what you are promoting and offering.
If we don´t follow the marketing plan step by step, we can loose a lot of oportunities when we decide to introduce our product or sevice in the competitive market.

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Also we have to take in consideration if the product or service, generates more revenues than expenses. Because this is very important to have a control if you are obtaining more with that product or service.
If the companies follow those steps, can have a good acceptance in the global market and it can be succesful...

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Ok, after reading this document i can say that without a Marketing Plan, Business are Nothing! Not also business, Each person that would like to enter a new product, or even though make a project as Us: The Cluster and the T.v Show.
Before we create something we need to have a Plan for making it. And this is what the document tell us about.
A Marketing Plan tells the Business or persons WHAT TO CREATE because after you develop your Plan yo will know in which target focus, How, your advantages and disadvantages, your waekness and Strenghts. And it will make your process of production more easily and Focusing in Consumer Audience.
But i think a marketing plan it not only when you are starting your business, because if a business is having problems with something they need to stop to evaluate where is the problem and one way for doing it is the Marketing Plan.
In our 2 projects (Cluster and Tv Show) it is veryy important to develop an excellent marketiong plan, including everything that will be affected or affect my program: geografic areas, technological factor, enomic factor and Social areas; For at the end have an excellent result.

Marketing Plan is changing Business Vision in the Global Market and is day to day getting on as the step No.1 For developing a product or service.

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Well teacher after reading this document i can say that without a Marketing Plan a business will be a ruin. a Marketing Plan is very important when creating and developing a business, because in this plan you have to plan the products development, the marketing communication, the sales and also the service that you are going to provide to your customer.
And also with this you can see very important questions that will help you in your business, some of these are:
a)What needs or problems cause customers to consider buying from our company?
b)What improvements in the customer's personal or business life can we enable or improve?
c)Which customer market segments are attracted to our company or products?
Without a marketing plan a business can not be successful.

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marketing planning is one of the most important proccess that help the company to increase profit as a result a succes company. Perform an annual comprehensive reviews of markets and opportunities is a better aprproach in others words the annual cost for a strategic marketing plan review is miniscule compared to the revenue, market share and profitability it can generate. Without a strategic marketing plan a company could waste resources or miss an opportunity. using marketing strategic we help company to know costumer aceptance about their product and it is important to know the costumer preferences, attitudes and lifestyles because that can help company to know more what the costumers really wants and needs.

television set of my programs
ok to applied the marketing strategies to my programs is not something easy but its hepfull. why is not easy? ok we have to do a research about what the audience really wants, their prefferences and their styles.

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analisis:
I consider after reading this document that it is important to identify the difference between strategic and tactical marketing plan. Also we must take in consideration that without a strategic marketing plan a bussiness can waste resources or miss oportunities which might not be taken in consideration at the moment of closing your company but you will do so after observing the progess of pther similar companies.
After creating a strategic marketing plan, you should develop a tactical plan.
I consider this information very very useful for my comunication cluster because the three stages used to develop a strategic marketing plan along with situational analisis, the manketing objectives and the marketing strategies helps me identify the most important aspects that I must take in consideration from each comunicating company.

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analisis:
I consider after reading this document that it is important to identify the difference between strategic and tactical marketing plan. Also we must take in consideration that without a strategic marketing plan a bussiness can waste resources or miss oportunities which might not be taken in consideration at the moment of closing your company but you will do so after observing the progess of pther similar companies.
After creating a strategic marketing plan, you should develop a tactical plan.
I consider this information very very useful for my comunication cluster because the three stages used to develop a strategic marketing plan along with situational analisis, the manketing objectives and the marketing strategies helps me identify the most important aspects that I must take in consideration from each comunicating company.

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analisis:
I consider after reading this document that it is important to identify the difference between strategic and tactical marketing plan. Also we must take in consideration that without a strategic marketing plan a bussiness can waste resources or miss oportunities which might not be taken in consideration at the moment of closing your company but you will do so after observing the progess of pther similar companies.
After creating a strategic marketing plan, you should develop a tactical plan.
I consider this information very very useful for my comunication cluster because the three stages used to develop a strategic marketing plan along with situational analisis, the manketing objectives and the marketing strategies helps me identify the most important aspects that I must take in consideration from each comunicating company.

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After reading this, I recognized that it is very important to know the difference between strategic and tactical marketing plan because it helps us to mantain a business in a good way.If we analyze correctly market segments, customer interests and the purchases process and after analyzing it we create a strategic marketing plan, the business will not suffer any problem and it will grow day by day. Also if a business does a strategic marketing plan, they could avhieve their objectives and goals easily. Finally, it´s essential and is very important for a business to create a strategic marketing plan because it will benefit the business and if they not create and analyze well the marketing strategies, that business will suffer a lot of problems and that business will be in bankruptcy and it will close.

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After reading this document I realize that it’s very important for businesses to make strategic marketing planning for they to increase their profit and efficiency by looking the point of view of their customers.
Companies need to make marketing plan in order to have and promote a successful product or service. Strategic marketing plan can also help companies to make good marketing’s decisions. Managers need to analyze the customer wants and needs so they can be satisfied; the description of the product or service; marketing budget (advertising and promotion); pricing strategy and market segmentation.
A good marketing plan can help the business set objectives, strategies and measure the business performance so the business wouldn’t waste any resources or opportunities. The business should make an analyzes of the competitors, and their level of demand for their product and service and their strengths and weaknesses.
My cluster is tourism and I can say that a good marketing plan can help a lot the tourism in Panama, first they will analyze what they can do in order to catch the attention of people in other countries, and a good promotion can make tourists prefer coming to Panama than another country. A good plan can also be helpful by studying what tourists want, and what are their expectations about Panama. The country can improve by making the tourists feel comfortable about being here. The analysis would help us understand that Panama has beautiful touristic places but that need improvement and maintenance.

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To guarantee the success of an enterprise is necessary to consider planning strategies. This document enriches our knowledge because we have to get ahead in business and think not only in the present but also in future. Marketing and strategic planning helps us expand our horizons. It allows us to make changes to a planned study through market and gives us time to see the probable causes of stagnation or be competing with other companies that know what the customer wants. In this way we can make best decision for our company successful.

All of this knowledge will help me in my Tv program to make a study of what the customers wants, know the strengths, weaknesses, opportunities and threats of our program, analyze the marketing objectives the profit, volume, value and market share of what I wish to achieve and also help me to analyze the resource requirements and budget of my program.
My cluster is about tourism I am consider the opinion or the point of view of different persons create innovative strategies to satisfy the persons that want to visit Panama City.

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The analisis of the source
After reading and analyze the source, I can to see the different steps to create an important decision in a business, too, it is to recognize the different marketing plan that are: the strategic and tactical plan, it teaches us the focus of the customer situations and ,too, in the focus of the business direction. In this, we can to maintain the business in a perfect condition utilizing the strategies marketing plan, first in the market segment, I can to mention the geographic, Demographic, Psychographic, and behavior that are very important and implements to the business, develop a market segment is very interesting for the product line extension that is developing in the business, like too, the target market and the direct and indirect sales that are analyzed inside of the market segmentation, customer interests, and the purchases decisions. There are to know how manage the strategic and tactical plan into the business, because after, the business can to close or to be in bankruptcy if the executive people, specialized, inside of the business not analyze and interpret how should be the marketing plan. In our project, that is called \"The Transport Cluster\", this source fits very well, because explain us the different form and division, thus, we should guide us. Our project can associate with it, because, our project includes the transport commercialization, the distribution of the products and the service that is given to the population, it includes the private and public transport business, if this company or wharever the business (transport) uses the marketing plan as the principal step, the business will can eliminate the problems that have and the business will can to achieve its objectives.
Thank you

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This document analyses the reasons for having a good strategic and tactical marketing plan. Every company should be aware of the acceptance of the consumer toward their product, for knowing if it is convenient to continue promoting the product or make some changes for improving it.

This document is related to my Cluster Of Telecommunication because the people in charge of giving the service have to acknowledge if the people is in a good economic condition for paying the service, what are the channels appropiated for each region and if the acceptance of the audience will be the expected.

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after read this document i think that strategic marketing planning can helps usin business world to allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage also that can lead us know if the increase of our profits and that all that we are planning can be satisfactory and making good decisions. A strategy consists of a well thought out series of tactics to make a marketing plan more effective and we have to know that all the time we need to have plans and objectivities Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.and to identify what are the needs o wants that our clienst wants o be satisfied this is very important because lead us know what are the points of viwe or the more important aspect to do a better work.!

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well I consider that strategic marketing planning is very important for a company if this company wants to sucess in the business field. That's why is important to have in mind that business that succeed do so by creating and keeping customers.
Companies should set the marketing planning so that the products and services they provide let them know how the business is developing.

the television set of my program:
I think that for a television program is more important to study the viewers likes or dislikes, and what they really spect from us.

The Cluster:
I'll apply it by gathering more information and try to learn more about the type of people or customers that usually go there. (\"Zona libre\")

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The strategies that a company chooses must be according their needs and wants and take them to buy the product or service of the company. Making questions about what they want and what they need is the best form to improve and innovate new marketing strategies in order to have customer’s satisfaction and more increases. Also taking advantage from other markets’ vision contributes to make new strategies and using the demographic and psychographic segmentation.

A business must analyze all this segmentations, customer’s interest and behaviors, then start creating a strategic marketing plan document.

A strategic marketing plan is important because without it the business will waste time and other resources for making new strategies.

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Actually I think It's like everything we have learned in all the school year as marketing twelve graders, i can apply this to my cluster by, letting people know how telecomunications are working here in panama.
We have the digitalization that is one step ahead from us, but there will be a deathline to break the ice with cables to innovate with digitalization.
In telemarketing, we can mention that is a growing market here in our country, we can see examples like:NARS, Dell, Star Contact, and many other interntional call centers that have been stablished in our country,
Why they have chosen PTY?
the answer is quite logical, Panama is a country that have worked as a bridge since always, we all have to deal with bilingual clientele, so panama is a country that has been taken into account by big companys like ford, to give customer service to north america, BUT through the telephone line,
O course our swot has more strenghts, but out weaknesses are the eduacation that is being taught in our schools, so not all the panamanians can be employed, and recruitment departments have had to hire north americans, to full out this pisition.
I think this documentis quite helpful, for the making of my cluster, and as i have read this i have realized that , we have many keys for telecomunication that not all the countries posses.

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This document is also interesting the sense that the questions mentioned at the beginning of the document are really true. I think that every person working on marketing affairs in any company should ask themselves these questions before developing any product or service.
The strategic marketing plan I have learned in class is formed by three parts: situational analysis, market objectives, and marketing strategies (as mentioned in the document). It is a good plan because I believe it fits in the majority of the marketing products or services development. I think this document will be useful for anybody who study Marketing and work in the marketing department of any company because it may serve as a guide to develop any product or service.

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Ok when I see the title \"marketing strategies plan\" I think that this document is important for any company because they have to do a plan to success the business for years to years the things if that without doing a marketing strategies plan to business can't success and that means that can broke so this the principal importance for all the business, they have to do the better strategies to attract customer because without customer the business aren't going good, so that means that in the market many business or companies have marketing strategies plan to fight who are the leader of the market.
In other hand the strategies marketing plan have three stages that you mention in class and also in this document that are \"segment market\", \"profile the market segments\", and \"develop a market segment marketing strategy\". So that means that this strategies have stages to do and this is not a things that do only one time this stages have to do all the time need because is the key to know if the customer like or no the product or service.
Telemaco Diaz 12º N

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In the process of creating a marketing strategy you must consider many factors. Of those many factors, some are more important than others, because each strategy must have unique considerations. Like a company we need to focus our marketing message and our offerings in a strategic way. We need to develop our message so we will not make bad marketing decisions, without been able to have an opportunity to study the situation. Making a strategic marketing plan is very important for every business no matter if it is a small one.

TV Show:
1.To make our TV show successful we need to learn the strategy of conducting 2.Consider the audience point of view 3. If we are going to have the acceptance expected of our target market, and 4. How we will implement and support our day to day operations, in a way we keep our audience satisfied.

Cluster:
Factors to consider in selling an offering you must effectively promote and advertise it. In tourism we require a marketing plan because we need to know what they want, like and what they are expecting from Panama City. We have to study them to make a good marketing plan that satisfies their needs, we must also consider environmental factors because they affect positively or negatively impact the industry and the market growth potential of our service.

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After reading this document, I have noticed that before making a decision in a business it is very important first to make some analysis for not to cause troubles in our business that can affect it for many years. If we make those analysis before making those decisions, we will observe that most of the time, the decision we are going to make is wrong taking in consideration the different aspects studied. A problem that most of the businesses have nowadays is that several times, they think only in doing business and they don't take in consideration their customer's point of view, what is completely an error, because costumers are the most important for every business.
This information is very important with my cluster because it has to be with tourism and tourists are sometimes too sensible, so if we are going to make any change in our company, first we have to take into consideration it's opinion for not to get in trouble with them.

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I consider that strategic marketing plan is more efficiency that the tactical because the strategic has many steps that you have to take in consideration because there are many problems and with this plan you will have an idea how to solve them. Those steps are:
• Segment the market
• Profile the market segments
• Develop a market segment marketing strategy

Also this plan is first that the tactical because you have to develop and to approve the strategic and then you will create the tactical marketing programs (that is more respecting to the information that you have to know like what is your product or how you will develop it).

12 N

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Well related to my cluster that is the Cluster of tourism I believe that this strategic Marketing Plan I have to consider the behavior, the values, the actitude and the lifestyle of my consumers. And what are they asking for?, what is the main classes of services they prefer? Also we have to look for a new services that satisfy the necessities of all the consumers.

In my opinion I think that this document is very essential not only for the ones that want to create or develop a business or a product but also to every one that want to satisfy the necessities of their consumer and that this necessities will be his or her main goal.

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For the expansion of ports, first of all we must follow a plan in which we must believe in ourselves and our customers.
Broadening our ports as well as being a major investment for our country will also be one of the most revenue.
To expand the ports must have a strategic plan, we must look from the most minute to the most indispensable for us.
In this strategic plan must take into account our geographical position, which represents a great advantage, one that we must analyze the economic part, which will bring revenue both domestically and internationally.
To make more income we should follow strictly our plan strategies, analyze and implement all the strategies already taken place.

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I relate this document with the TV program and the cluster of the following way. First we have to do a consumer marketing research, to understand the costumer attitude, behaviour and preference. We do these to know what the thing that the customers expect or what they need that other competitor doesn’t have. Second, we need to do a competitor analysis, to identify the major competitor, know what are the strength and weakness of our program and also those of our competition; we do this to know what will be our target market strategy and what we have to offer for capture customer attention. Also we consider the economic factor like: how many will cost all the technology system we are going to use, the light, water, how many will pay to the presenters and also how many will cost to prepare the televising Seth.
In conclusion this information will help us to make our program, show us the steps we have to follow for doing a good TV program. And also the cluster, because we need to know to what type of person we are going to expose and be ready for that.

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I will applied this documents to my future project by using a marketing plan to know what the customer want and need and these will help me create a completely new program to catch the audition and for doing something different and more innovative, also for prepare a better proposal I will present in the cluster. And I learn about some strategy plans that I have to make like geographic, budget, legality and other that wil be the keys to do a success work.

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In this document I consider that the strategic marketing plan is more effective than the tactical marketing plan. The strategic marketing plan is better than the tactical because it give us like a model to solve our business problems, by only following three imnportant steps which are:
-Segment the market
-Profile the market segments
-Develop a market segment marketing strategy

I think the strategic marketing plan is very important with my cluster because with this I can know what the customer is looking for. Using the strategic marketing plan will help me identify the specific needs of my customers. With this plan I can ask myself what they are looking for? or if I already have what they want I can ask myself Are they satisfy with it? Should I improve it? and so other questions.
By using this plan my business of tourism would be the best business in the country.

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After readind this document, we should have known that before applying any plan to our business, we need to know the differences between strategic marketing plan and tactical marketing plan. You should consider different factors before applying any of these plans. For example. this document explain us the strategic marketing plan as more effective than the tactical marketing plan. Developing the strategic marketing plan process consists of three stages in which the business habe to segment the market, profile the market segments, and develop the market segment strategy. The strategic marketing plan should be elaborated after analyzing market segments, customer interests, and the purchase process. In order to create a strategic marketing plan, we must take into consideration the following:
-Situational Analysis
-Marketing Objectives
-Marketing Strategies

Developing a strategic marketing plan benefits our business in different ways:
-Helps insure that all marketing plan helps insure that all tactical marketing programs support the business goals and objectives.
-Convey a consistent message to customers.
-Improves business efficiency in al areas.

I can apply this marketing plan in my communication cluster first of all because every business must need a plan, and the strategical marketing plan is the most efficient. This document shows me the benefits, the objectives, and the strategies to help me identify in what way a communicating business elaborate its strategical marketing plan in order to be efficient.

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This information help me understand the difference between a strategic plan and a tactical. Strategic Plan Programm reduces the likelihood that these decision are the best and it is focuse on meshing overal customers situation with your overall company situation. This means that your company must combine industry with the product uses and the knowledge of our customers. Because using in a correct way the strategic plan programm will reduce the losses of your business and you can avoid the missing of opportunities;or even worst you can reduce at high percentage the existence of a new and stronger competitive business.
So after a business is strategically planned it shoul do the tactical planning.
Advantages of Strategical Plan
1.Support the company´s goal and objectives
2.Convey a consistent message to customers
3.Improve efficiency in all areas of the company.

Applience in my Cluster (ACP--Products, Services and Tolls)
I applied this usefull information in my cluster in a very particular way; I will use all the steps that the Strategical Plann give me to obtain the benefits of its. Some of these benefits that I want to get are:
*Convey a consisten message to my audience about the importance of ACP in our economy
*Give my audience a usefull information so they will informed by my speech and not listenning in another part.
In conclusion, by using these method or programm I trusth that I will fullfiel the audience expectative.

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i think that this is very importan becaus this can help the companies to be more succesful.
The company have to make decisions and they have to be very clear in the decisions that are the best for the company.
Is very important the strategic marketing planning process, and we have to ask these questios:
* What needs or problems cause customers to consider buying from our company?
 What improvements in the customer's personal or business life can we enable or improve?
 Which customer market segments are attracted to our company or products?
 Which customer motivations or values lead people to decide to purchase our products?
 What changes or trends in our customer base are affecting their general interest or attraction to products like ours?

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What is Strategic Marketing Planning?

In my opinion an strategic marketing planning is very important for the company because thats the best way to improve the development of a company. In many ocations most companys mistakes because they don’t have the opportunity to study the difficult situations and have the layers to make the best decision.

Make a better analysis of markets and the opportunities we have in them, reduces the probabilities of things happen that could put in risk the marketing and sales activities of the company.
The company always have to look everything like the point of view of the customer by asking some question that can help know more about customer likes.



Strategic vs. Tactical Marketing Plans

A marketing plan is very important in a company that want to sucess. Every company need to have clear what is the impression that they want to have in the world or for customers who buy the product.

Future goals is important after knowing the risks they may have over the development of a company and know how to handle to carry the process to success.

My T.V show:
We apply the use of the marketing plan on our television program in order to know the interests of viewers and to make a program that has a good level to satisfy each of them.

Cluster (Turism):
We also apply here because we want to demonstrate that we master the topic correctly. Provide any information to people about the tourism that exists in our country.

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Good evenings teacher! here is my analysis of this document!

Strategic Marketing Plan
Well… after read this document, i can understand that without a marketing plan, a business cannot be successful! Because a marketing plan is like a process that the market make to know how can satisfy those needs and wants of the customers. A marketing plan helps a company monitor a company’s performance. Also communicates the goals, objectives, and strategies of a company. The customer behavior can influence very much, because the strategic marketing plan is focus on satisfy their needs and help to solve a problem so a research of each marketing plan tells the business what to create or how to satisfy the customer because after a marketing research the company will knows in which target market can focus, create the product, pricing it at a considering price, give the customer promotion that can motivate to buy, and put the product in a place that could easily reach the customers. And also with a marketing plan we can know about the strengths and weaknesses of a business operation so it is important to review these factors objectively and fairly that the company have to analyze it carefully.
How can apply to my Tv Show?
Ok, first at all, I have to make a marketing research to know what the televident want to see and who is the target that like to watch my tv show. I have to develop a marketing plan to attract my public, also have to enjoy my public to keeping watching my program so I also consider the time that my audience can spend attentive time on the tv show. I will offer to my audience the opportunity to do everything that they can’t do while they are doing their labors. So, my tv show is about a adolescent program that is call In Zone! That have various segments that promise entertain the audience with trivias that if they answer them well, the audience can take fabulous awards, also have a segment that the audience can learn about people that change their life searching any activity to do like any sport to move away from the wrong vices.
How can apply to my Cluster?
Well my cluster is about tourism. So I have to do a marketing plan, first I will have to know which are the places most visited by the tourists and to go towards there to study my target market. In this way I can offer a good promotion to the tourists, tell them about the benefits and study the weaknesses for this way to improve it.

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In our daily life, we have to make decisions for every single thing we do. For example taking a bath or going to sleep late. But taking a bad decision could cause a great impact on our life. Why? Because if we don’t take a bath, we will have a bad scent and it will cause a very bad impression on a job interview. Also if we go to sleep late, we could see our favorite movie but we possibly will arrive late to a meeting requested by the CEO.
The situations mentioned may cause a negative impact in our life, it’s the same on marketing, taking a bad decision can cause a business to decrease its sales or even turn to bankruptcy. That’s why CEO’s and marketing executives have the great challenge of taking a decision though long-term analysis. There are some situations in which they have to make decisions without analyzing what they should do and it may cause severe consequences to the company.
Developing long-term analysis allows you to study the marketing and sales activities daily and on the march until the death line for making a decision is reached.
Through long-term analysis, they can collect very important information such as age, gender, and segmentation just to mention some examples from the customers.
There is sometimes that instead of keep trying to increase the demand of a product through advertising, it’s better to abandon a declining market. A great example is General Motors with their Hummer and Pontiac models, because of lack of demand (not to mention companies bankruptcy and expensive cost of production) they decided to abandon the production.
In the other hand is Toyota with the Yaris and its constant innovations that lead them to Yaris hash back, it has increase significantly the sales because of a cheaper and pleasant vehicle.
Applied to the cluster: in the cluster we will try to explain how the companies that has control over the technologies and instead of kept innovating the products they offer, they used obsolete technology to provide their services causing a digital divide (brecha digital) between Panama and many other countries that has significant technological advances like Costa Rica which is a key in technological advances. Now they try to use advance technologies when other competitors had came with innovations.
Applied to the tv show: in the tv show we will try to deliver a program directed to a specific segment which is teenagers. Our tv show is expected to give entertainment to teenagers and to give tips to enjoy their lifestyles.

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Application to my Comunication Cluster:
This strategic Marketing plan will be used and applied in my cluster in order to keep the audience attention, giving information about the segment on the market which is a very broad area because comunication nowaday is being used from the childest to the older, from the more sofisticated region on the world to the poorest. Also I will let my audience know that the comunication product line is extende each day more. More often cellphones and telephones are being developed.
I will analize where are each comunication companny standed right now and where are they going to. which are their main goals. also, mention that the social environment is being affected beacuse antennas are being installed in residencial places where people live and are causing the residents to be scare because of the strong rains of the weather.
we will let the audience know which are our seggestions inorder that those compannies achieve their goals faster and easier. we will like to make mention of the promotional strategies that companies are using to attract more clients.
Also take in consideration those company's customers service plan because they are always trying to guive the customer what he or she want and need.

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Strategies Marketing Planning

First of all is it important for a Strategies Marketing Planning the process to look for the company from the customer’s point of view by asking questions to know what the customer needs. I think that with out a marketing planning a business can not subsist it helps your business to create profit, it is also important for a people because for everything we do we need to organize. A market planning will tell you what to create? What to do? The advantages and disadvantages of your plan also are important. Also you need to plan the product development and how may they impact in the market. For everything you need a plan, examples are:
There are two major components to your marketing strategy:
• how your enterprise will address the competitive marketplace
• how you will implement and support your day to day operations
This document helps me with my cluster because it is like an organization mission that with out objective, strategies and solutions for many problems may not be. Also because a business needs to plan and to organized how to satisfy customers and made them feel satisfy.

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we have to see the that in our life all is basic on strategy and the same occurs in the market a good business have to make good strategics to increase their income.
related to my cluster we have to make people know about our company and the product that we are representing.the strategic market is more effective than the communication because you have to know when, where and how because with a good strategy you will lose less and produce more than other s your company will grow up attracting more clients by the correct using of publicity and you will get this with a good strategy of publicity.
we have to take in consideration that the market these days is to competitive and we have to innovate our product with a original product and publicity because others company will try to do their best like us.

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Hi teacher =)
After reading this document, my opinion is that marketing is a potential key in every company. Manufacturing companies and even companies that sells services must make a Strategic Marketing plan in order to know what’s going on with our target market. A company that does not have a marketing plan is more susceptible to misuse their resources in situations that a SMP could have informed the company about. Also a company, if it is new in the market, has to catch every possible opportunity in order to get in the customers mind; SMP helps this companies in order to beware of every acceptance from the clients, companies with no SMP are like making a product without knowing exactly to who, why and how is that product for.
When applying this to my TV show, I am expect to know more about my target market or first be sure about what market is my TV show going to impact. After knowing more about my market, using the SMP, my team has to make a research of all aspects that my market dislikes and likes in order to apply this in the TV show. Making a SMP would make the TV show easier to develop because we already know what our market is looking for and also we can use their dislikes and compare them with our competitors. This means, look for deficiency in all aspects about our competitors and make their faults as scores in our program.
At mu cluster, this SMP will help me to discover every description and characteristic of my country. Since my cluster is about tourism, this SMP will guide us to look for, in a variety of subjects we could inform about, a specific subject that would be the most important. In our subject from tourism we chose investments because we know Panama is a city with a lot sources that we does not know how to approach. While making a SMP we will apply this to our touristic investments by looking for possible costumers or tourist that will invest in our country.

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the marketing Strategies is very important in any business it helps you more than evything and i think that this is usefull in many ways with a marketing planning you have set all the points that you need and that you have to take in consideration. Also we have to set very carefully the different between the tactical and the marketing strategies planning and the marketing planning is more usefull to get closer to the consumers.
This help us in the cluster I apply this in the cluster to setting up all the companies that produces energy and we have to consider this things to have a very successful cluster we have to consider this:
-Where is the company now?
A. Market characteristics
B. They key success Factors
C. Competition and product comparisons
D. Technology considerations
E. Legal environment
F. Social environment
G. Problems and the opportunities that the company have.
-The marketing objectives we have to know where does management want the company to go?
A. product profile
B. the target market of the company
-the marketing strategies
A. the product strategies
B. Pricing product
C. promotion strategy
D.distribution strategy
E. marketing strategy projection
and this is useful to make a better work and without this the company can support the company's goals and objectives and to set very clear all the points of the company and also to the company helps to improve revenue and market share growth and minimizes expenses. finally also in the cluster help us to set all the points that the company are developing to have a better projection and to satisfy the consumers.

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After reading this document, I understand that strategis marketing planning is important because it helps businesses in any problem. Without this, a business cannot be succesful, because they have to set goal and to program their activities in order to do it well and to maintain customers with the business.

Relationship with the TV Program:
Marketing planning is important in a TV Program because, before creating one, we have to know what people like to watch on TV, or investigate what new program people want to see. In my TV Program, we tried to focus on young people by investigating what are their likes, and we coul find out that they like things about actuality.

Relationship with the cluster:
My group is going to develop the transport theme. We need strategis marketing planning to investigate about the actual situation of transpot, the solutions for the problems, and the future activities and implementations to have a better tranport in owr country.

Yaritzel Morales
12º E

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Strategic Marketing Planning
I related this document with the cluster of tourism in the area of the customer’s point of view asking the questions, what needs or problems cause customers to consider buying from our company. In this area of tourism, for example, I can consider in this question the treatment given to the consumer, which he or she feels that they are home. Also the products or services that the business is offering to the consumers, if there are new or obsolete in the world that we are living.
Which customer motivations or values lead people to decide to purchase our products? In this area I can related this question with the motivations that we sell to the consumer, convincing them to buy our products.

Developing the Strategic Marketing Plan
It has three stages:
Segment the market; in the area of my cluster I can compare this with the geographic area that is in which part the business is. The behavior part that is related to the treatment that the consumer receives.

Profile the segment market; in the business, we have to consider the market share potential to do all the publicity to our business, also the profitability and revenue potential to take care of the income and the rent of the hotel, for example, because we are in the are of entertainment tourism.

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Develop a market segment marketing strategy; in our business we have to take in consideration the basics of direct and indirect sales and also the way we expand our products, for the success of the business.

The strategic marketing plan includes:
Situational Analysis; where is the business now? We have to consider the competitors of hotels that we have in the market, the opportunities and weaknesses that our business consider goods and also bad, the technological area and the innovations for a product or service that we already have in the business.

Marketing Objectives; where does management want the company to go? We have to consider the product profile, how is the product organize, its advantages, disadvantages and benefits for the consumers. Also the target market, where we want to throw out with this business.

Marketing Strategies; What should the company do to achieve its objective? We have to consider the four Ps, the promotion strategy, the pricing strategy, the product strategy and place of the tourism business. Also the marketing strategy projection.

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After I read this document, I learned that have a different between strategic and tactical marketing planning. Every company needs a strategic marketing plan to get more opportunities. If I don’t have a strategic marketing plan, should I can lose a lot of customers. To lose customers means that I don`t do a good work, and don`t follow the rules that I need to follow.
The person needs to develop his o her strategic. First, I need to analyze the market. You need to study the consumer`s behavior, what he or she wants and needs. Then, I need to create my strategic plan. Everything in this document is true. If I follow step by step everything that is in this document, the company may take up to excite.

ELOY PEREZ
12N

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Good evening Teacher!
This document helped me first of all to learn that in order to achieve the marketing goals of a company without having to make hurried decisions the company marketing should be based on a strategic marketing plan, why? Because it will not only save the company from a bad and hurried marketing decision but also it will help to improve in a daily basis the already made strategic plan and fit it more appropriately into the market constant demands. Also this document explain us the difference between the strategic and the tactical marketing plan, and that even when some companies prefer the tactical marketing communications plan, for a company that prefers to prevent a future economic recession or a company whom likes to be prepared and innovative with its customer’s it’s a must to have a strategically made marketing plan in order to innovate, reach new markets, increased its income and defeat all its competitors.

My TV Program
In the case of a TV program, the fact of having a strategic marketing plan helps in every single way, most of all because the TV program as its first income is based on the all TV viewers satisfaction.
We as a Kids based TV show has to applied our marketing strategic plan in the kids who are our target, what do the kids like? What is fun for them? What can make them happy but at the same time would give them a message or learning? And also we have to figure out all the main factors which would determine the main objective of our program as the specified geographic areas, the age, the elite, the schedule, the commercials, and also that the person that’s presenting the show has the energy and patience necessary in order to understand and deal with children.

My Cluster
My Cluster is based on Tourism which now is one of the most powerful markets. Nowadays we see many tourists and investors coming into our country in order to get a good experience, or in the search of where to invest their money appropriately. That’s why it needs a strategic marketing plan that could satisfy all the investors and tourists expectations, because the more investors or tourists our country satisfy the more income we would make, that’s why we have to focus first of all on improving the service, cleaning the streets, making the country a more safety place, making improvements in our external relationships with possible target countries in order to get a more highly external recognition and innovating in entertainment, hotels, ecotourism trips. Why do I think we have to focus in all this aspects? Because if we put ourselves in a tourist or investor position this is what we would expect from a foreign country, that is now getting a highly promotion in real state, and general tourism, as we are.

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cluster
my cluster is about tourism:\"promotion of fashion\". I need to investigated the people likes. I need to do a strategic to sale my clothes, using the steps that are in this document. I need think first in the customer because he or she would buy my merchandise. using a plan, I should increase my sales, and put the company as first place of fashion companies.
An example is this,remember that the cluster is tourism, this want to say that the people go to different country. the weather of United State isn`t the same of Panama. the segment of market to this example is geographic.

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After reading the document, I want to refer first of all, to the difference between Tactical and Strategic marketing planning.
The distinction between the two is huge. Tactical Marketing is the execution of your marketing plan, such as generating leads, placing media, creating marketing tools, and implementing a system to follow and guide the business. In other words, it's the medium in which your message is delivered.
\"Strategic Marketing\" has to do with what you say, how you say it, and who you say it to. In other words, it's the content of your marketing message.
Referring to my TV show project – In zone -, I apply this to it by saying that we have done a plan to execute the show with all the tools we have, this, by using our strengths that are: outgoing, smart and good looking hosts, attracting games with prizes, cultural content in the show, musical content and others.
I think that the key is to produce something that you can be sure that you will gain the objectives and goals setted before. For that we need to use our best resources and take advantage of our program’s theme.
In relation to the cluster –Zona Libre -, I can associate this document with my project, by planning a research to know how well does Zona Libre functions and if it can be more profitable for the country.
A strategy we will use is to make a proposal to improve all the elements linked to these trading union in Panama, (i.e. tourism is very linked to Zona Libre, because most of its market are people from other countries that come to travel and they take the opportunity to purchase there).
We have planned to interview people to know if they are really satisfied with the prices, the relationship between salesperson and customers, quality and other things.

12º E

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goodnight teacher Argentina, well what I understood about this article is that developing and strategic marketing plan is the is the base of the pyramid at the time of making or creating a product or service.

Writing a marketing plan should become at least a yearly ritual for your business. Not to mention that it’s probably a good idea to revamp your marketing plan when you are releasing new or significantly changed products or services. We have to remember that writing a marketing plan is time well spent for any business, because it’s the process for thinking thoroughly through how you’re going to connect with your customers.

To mention something that I think this article needs and is just as important is the marketing budget and timeline, the strategic marketing plan aims to have a good relationship with the client, but even more important to give the economic gains to support your business

the marketing budget and timeline will help you know if your strategic plan you made as the base of the pyramid is having a big impact on consumers by giving your company, product or service large gains.

TV SHOW AND CLUSTER APLLY

the way i will aplly this artice ( marketing strategic plan ) to the TV show and the Cluster is setting the base of my pyramid, how?
setting the goals i want to reach with both, then start to act making my SMP to know every about every, the target, the product development is this case the product is de tv show and cluster.

if i apply SMP to my tv show and cluster will help me and my teamwork making a show and a cluster worthy of high

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Good night, Mrs. Argentina

With this document I have realized thath a marketing plan details necessary actions to achieve one or more marketing objectives. To develop a marketing plan is a difficult task, because is made fast, and also we can’t control economy. There would be a lot of opportunities but with a good application of a marketing plan that would not be the problem and resources will not be affected or wasted. A Strategic Marketing Plan includes three stages: The study of the organization’s market customers, geographical, demographic, psychographical, and behavior aspects; Study the marketing mix, applying the seven P’s and; make a marketing research by looking for objectives and strategies to reach them.
Applied to the tv show and the cluster it’s necessary to look where, who, and how we are going to reach our public. What we can do? And also what people expect from us? We must try to be innovative and do our best. Planning and studying all innovations in the field. This work takes time but with a good organization everything will be reached… Also applying tactical programas and strategic marketing plan process by look for the customer attitudes toward the tv show, and also competitors, evaluate the attractiveness, being based on SWOT analysis, trying to reach every target market and measuring performance.

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goodnight teacher Argentina, well what I understood about this article is that developing and strategic marketing plan is the is the base of the pyramid at the time of making or creating a product or service.

Writing a marketing plan should become at least a yearly ritual for your business. Not to mention that it’s probably a good idea to revamp your marketing plan when you are releasing new or significantly changed products or services. We have to remember that writing a marketing plan is time well spent for any business, because it’s the process for thinking thoroughly through how you’re going to connect with your customers.

To mention something that I think this article needs and is just as important is the marketing budget and timeline, the strategic marketing plan aims to have a good relationship with the client, but even more important to give the economic gains to support your business

the marketing budget and timeline will help you know if your strategic plan you made as the base of the pyramid is having a big impact on consumers by giving your company, product or service large gains.

TV SHOW AND CLUSTER APLLY

the way i will aplly this artice ( marketing strategic plan ) to the TV show and the Cluster is setting the base of my pyramid, how?
setting the goals i want to reach with both, then start to act making my SMP to know every about every, the target, the product development is this case the product is de tv show and cluster.

if i apply SMP to my tv show and cluster will help me and my teamwork making a show and a cluster worthy of high

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A marketing strategy is an essential plan to run a business, in which is included the product development, promotion, distribution and pricing. Also explains the goals that must be reached to determine the target market, positioning and marketing mix of a company.

CLUSTER TOURISM
In this case is important to compare it with the cluster because, in our marketing strategy for tourism we have to know which are the problems that are causing less tourism in Panama, which are going to be the incentives or improvements that we are going to apply . What are the things that motivates tourist to visit this country, what call their attention. And the most important, which are the factors that affect the tourism in Panama. We have to study deeply the causes and consequences of tourism in these days.

TV SHOW X-Y COOKING
For my TV Show, we must apply the strategy to achieve the goal of reaching the audience.
We must know the Strengths, weaknesses, the incentives that we are offering which is the knowledge of Panamanian food. Because it is a tradition that has been lost by the time.
This Tv show is segmented to the housewives and the family, we consider the capital people more than the interior people.
In comparison of the other similar Tv Show, we present the facts of food. To reach the audience attention we have made commercials and promotions of companies related to the program, segments of interesting facts, competitions, segments from the streets and more.

My opinion is that the best way to make those projects being successful, first, we must have the clear idea of what we are going to catch, to reach to achieve but taking in consideration all the factors for running a business.

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Hi teacher!
After i read this article i learned that every enterprise must perform an annual review of markets and opportunities. It is important in order to create a strategy marketing planning taking in consideration of the customer`s point of view. Also, we have to know what is the difference between strategic and tactical marketing plans.

Making tactical marketing plan is very useful for marketers because in this way they are going to see new markets early enough to take advantage of the opportunity.

Also, if an enterprise doesn`t have a strategic marketing plan could waste resources or miss an opportunity. Missing an opportunity will carry to an company to decrease this revenues or the closing of the company for this reason it is important to spend the necessary money in this plan because it can generate a lot of profitability.

After creating a strategic marketing plan, you should develop a tactical plan.

APPLICATION IN MY CLUSTER AND TV SHOW

I will create an excellent marketing plan taking in consideration the three stages and all the aspects that affect my projects such as geographic situation, profitability, promotion strategy and preferences of the public in order to success in my projects.

Bye teacher! On weekend i will wash your car.!

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Making good decisions we obtain good results.

How to make a good decision?
We most know that life is based on decisions, that’s why every decision we take we should do it correctly y thinking that that decision will affect the future of the project, company or problem we are solving.

Is important to look the company, project o r problem by a viewer point of view asking questions such as:
What needs or problems cause customers to consider buying decision from our company?
What can we improve in the personal or business life?
Which customer market segments are attracted to our company or product?
What motivations lead people to decide to purchase our product?
What changers are affecting customers general interests.?

Developing the strategic marketing plan
This part has three steps which are: segment the market, profile the market segment, develop a market segment marketing strategy(direct or indirect sales, mass marketing or targeted marketing).
Creating a strategic marketing plan: situational analysis(market characteristics, key success factors, technological improvement, environmental issues), marketing objectives( product profile, target market, target volume in dollar o units), marketing strategies(product, pricing, promotion, distribution strategy and marketing strategy projection)

In fact, all these information is helpful to make good decisions in the company we are working or when we are offering a product or service and we want to continue be positioned on customers mind.

Jorge Perea Perez

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hi teacher!!!

Well I understood that strategic marketing plan is very important for a business because it helps you to challenges that can affect the future of the company. Also if you have a strategic marketing plan your company works better because you know what you have to do and you don’t lose time day to day making decision. To make a good strategic marketing plan you need to use the three stages for developing a strategic marketing plan.
In my tv program I can apply the three stages of developing a marketing plan that are the following:
-Segment the market: to know what kind people are going to see my program.
-profile the market segments : to know how profitable is my tv program.
-Develop a market segment marketing strategy: to know what is my target market

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STRATEGIC MARKETING PLANNING
For every business being successful is fundamental, that’s why people have created different marketing strategies for every business to use them and become better that their competition. Marketing Planning has to be take in consideration in every business because in this can depend their achievements. In a precise moment the chief executive producer (CEO) might not choose the best decision because can be taking without evaluating all the advantages and disadvantages.
To have a good marketing plan, marketers should think on what the customers wants and these are the question presented at the beginning of the document. Also companies should think on innovating ideas that their competition haven’t think o probable haven’t present to the market.
Other strategy that marketers have to consider for a strategic marketing plan is to use the three stages with their respective subdivisions. These stages are: segment the market, profile the market segment and develop market segment marketing strategies. As we develop and adapt these characteristics to our product the objectives will be achieve in a better way.
APPLYING TO THE CLUSTER
Considering that my cluster is about banking services I can applied the previous information in the way that banks are a type of business in which factors like organization, honesty and credibility are fundamental for their success. A strategic marketing plan it’s also primordial because in this will depend their position in the market between other banks.
In the last years, the demand of international banks has increase in a remarkably way and this has advantages and disadvantages for Panama; Advantages because this show that Panama’s market is in a constant growing and that Panama is a country in which international companies want to invest, but disadvantages because Panamanians have more credibility on international banks because their experience.
APPLYING TO TV SHOW
The main targets of our TV show are kids from 3 to 8 years. Obviously, we have to take this in consideration for making our marketing plan that will have all the strategies to attract our target and as in every product or service in this will depend their success, so we will use a marketing plan for attracting our market and for position our TV show in a competitive level.
ZAIDA BETHANCOURT
12°E

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After reading this document i can conclude tha marketing strategy plan is very important to maintain an order in a company including the marketing and financial activities and the employees organization. Marketing strategies include keys to know what the customers wants or what the customer expects from their favorite products. We have many resources like reactions of customer against new prroducts or changes to their favorites products, according to the reactions or the behavior we can improve and give them what they are expecting for, we can achieve this goals having an organized plan developed step by step according to the consumer needs. This plan have to include strategies that can create powerful effects on customers.

I can apply this on my tv show because to have an organized team, i need a plan to be developed and done step by step in order to have succesfull results.

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Well I will apply those strategies like this:

Tv Show:

I will apply in my tv show using different strategies like:
o Generating ideas
o Screening ideas
o Developing business proposals
o Testing the product with the customers
o Introducing the product
o Evaluating customer acceptance
o Accepting product modifications

In this case I mean for product to the TVshow.

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Well I will apply those strategies like this:

Tv Show:

I will apply in my tv show using different strategies like:
o Generating ideas
o Screening ideas
o Developing business proposals
o Testing the product with the customers
o Introducing the product
o Evaluating customer acceptance
o Accepting product modifications

In this case I mean for product to the TVshow.

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Well I will apply those strategies like this:

Tv Show:

I will apply in my tv show using different strategies like:
o Generating ideas
o Screening ideas
o Developing business proposals
o Testing the product with the customers
o Introducing the product
o Evaluating customer acceptance
o Accepting product modifications

In this case I mean for product to the TVshow.

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Cluster (Tourism):

In my cluster of tourism i can apply this strategies look for the soccial impression in the different places of Panama.
All the advantages and disadvantages of tourism, analyzing the entry of foreigners to our country.

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This document reveals that the Marketing Strategy is an essential step in the company’s development, because it helps to improve over the market positioning. Also big percentage of the company’s success depends on the Marketing Strategies because it shows what companies should do, in order to become more profitable. It also makes a comparison between Tactical Marketing Plan and the Strategic Marketing Plan; in which I consider the Strategic Marketing Plan because it present a previous model to problems solutions, in three simple steps:
-Segment the market
-Profile the market segments
-Develop a market segment marketing strategy

RELATION TO CLUSTER (Zona Libre, Colón)

I relate this to my cluster by investigating no only which strategy Zona Libre develops to keep increasing profits, or gaining more customers. How an organization of that kind manages business decisions and keeps a trustable image in the international economics.

Orlando Contreras
12°E

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Well I understood that strategic marketing plan is important for a company because it helps you to acomplish and solve problems that would affect the well development of the company on the future.
For my TV Show, we must apply the strategy to capture the audience attention.
We have to focus on our Strengths, decrease weaknesses, amplify opportunities and try to disregard threats.
This Tv show is directed in mayority to the housewives, so we must do surveys to know what they are inclined to, so in that way we will be able to reach our goal and expectations.

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Making a good decision is one of the most important things we have to study for the well being of the company. Not making a good decision can affect the future of the company for many years. That's why a marketing strategy is important for every business. Without it, a business can waste an opportunity to see the new markets to take advantage.

I can relate it to my Tv show creating a well planned strategy to follow and to develop it step by step so that it can be succesfull and accomplish all our expectations.

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Making a good decision is one of the most important things we have to study for the well being of the company. Not making a good decision can affect the future of the company for many years. That's why a marketing strategy is important for every business. Without it, a business can waste an opportunity to see the new markets to take advantage.

I can relate it to my Tv show creating a well planned strategy to follow and to develop it step by step so that it can be succesfull and accomplish all our expectations.

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Cluster and Tv show
Like a companies, school’s works are in the situation of having to make a sudden decision to be effective. Nevertheless that decision making not always result so good because in it we do not analyze all the consequences that it may bring.
Both the TV show and the cluster we had analyze the advantages and disadvantages we could have choosing \"The Magic House\" as a TV show and the cluster of \"Tourism\". To make this decision we had to take into account people who would see our Tv show and those who would listen to our cluster’s lift, which cause people want to see and hear us, the problems that we could cross at any given time and what strategies we should use.
Losing an opportunity in a company represents a big mistake that can affect it greatly. In the case of the TV show and the cluster, if lose a opportunity to do something or to make another thing that we don’t expect it represent a disadvantage for the final result. On the other hand make a strategic marketing plan in the case of a company, it costs less compared with what they earn so they should do it because is to much important.
Finally I can say that the strategies are important in all, we must learn to think, analyze and apply them very well to obtain much better than we expected.

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Hello Teacher

My opinion about this document of Strategic Marketing Plan

For every company in order to be successful, CEO and the personnel have to take important decisions to increase the sales of the company, to launch new products, or to change the label and package of a product. For all those decisions, it will affect positively or negatively the company. Such decisions need to be study first and for that it is important to develop a Strategic marketing plan. Nowadays, the competition among companies have led the companies to review and study several time the opportunities and their threats furthermore, a business without planning and projecting their vision overall customers, that business is not going to be successful.

In order to develop a plan, the company needs to take into account some aspects of the customer’s analysis such as
• What are the problems and what are the clients looking for ¬?
• What can your company do for them in order to make them feel satisfied?
• What is your company target market?
• What are the psychological aspects values, beliefs, attitudes and styles of the customers?

Once you have analyzed all those aspects, you have got keys ideas that lead you to develop a good plan that match with you customers’ demands. To sum up, I consider that Marketing plan is a very useful and smart plan that help the business to study and analyze first , the situation, to study the customers behaviors, and to market segment and the SWOT analysis. So it is a ideal and perfect plan so I am sure for a company to survive , it need to develop marketing plan.

How is related to my cluster

My cluster is about the Master Plan of Tourism, I consider that the relationship will be to analyze each plan and project that this Master Plan covers.
The Master plan need to take some important aspect before they implemented the plans.
They need to realize what are the tourists’ needs?
What are the services and opportunities that they can offers?
To make an environmental scanning of the plan
The promotion and this plan are going to be distributed according to each specific region of Panama.
For example, we focus on the assistant of tourism ´plan, the strategic marketing plan in order to implement assistant to guide and give information to the tourists
They need to plan and study in which specific areas they are going to place these assistants and the level of sastification of the tourists since the ATP authority have realized that some of the tourists get lost in a trip so they decided to place assistants to help them. But to implement this, they need to develop first a marketing plan to study the market segment and the evaluation of the environment and the benefits. in addition, this plan helps also to rehabilitate panamenians from Chorrillo and San Felipe. creating more opportunities and taking advantage of all the resources.

In conclusion, even for doing simplest decisions, it need to be planned and analyzed first and for every business activity, it is better to make strategic marketing plan before and then implemented because it is more secure and cots less.

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