PI Process ToyTech02 2005

Learn why Focus Groups are useless for innovation

This video illustrates why focus groups must not be used for testing innovation.

Participatory Innovation Process

Video shows how to conduct a participatory innovation session with end-users. The participatory innovation session shown

PDI - People Driven Innovation in Automotion

This video teaches the innovation methodology People Driven Innovation (PDI) through a real project case. In this video,